Can you spell well?
I pride myself on good spelling and grammar but occasionally the odd word stumps me.
No doubt you’ve already seen one or two in an edition of Morning Musely, because even with spellcheck, it is usually an early morning pre-two-cups-of-coffee writing exersize. I mean exercise.
This campaign from Coors Light in the USA was an intentional spelling mistake and it’s a masterclass in getting attention.
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