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Wade Kingsley's avatar
Wade Kingsley
Jan 13, 2025
∙ Paid

I’m always on the lookout for homegrown success stories.

In the space I work (across media, marketing, creativity) these stories usually come in the form of challenger or disruptor businesses that seek to do better than what’s already there.

They often overcome hardship - or at the very least naysayers - and forge ahead anyway.

This one that my teenage daughter has used for years is a product I didn’t realise was actually Australian.

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