Nothing is failure
Everything is an experiment. Just ask David Fogarty.
David who?
Not exactly a household name.
How about this.
‘The oodie’.
Know what that is?
I do because we have 3 of them in this house. One covered in avocados, the other two are different AFL teams.
David is the guy who created them. He’s now worth an estimated $150m.
But his career is littered with failure.
He was entrepreneurial in Primary school. Baking cookies and selling them to teachers.
By high school, David had launched and failed at a clothing business, iPhone cases, headphones, gym clothing. About six or seven failed businesses all up.
He was a serial failure.
Or was he?
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Back to David…
He recently told Forbes Magazine “It wasn’t until I failed at a café business that I realised that while my desire to be successful was there, my skill set wasn’t,” he says.
So he took a social media gig with a watch company and contemplated giving up on his entrepreneurial dream.
One night David was on Facebook one night doing what he calls ‘the scroll method’: searching through forums and groups to find potential products. He recalls that, in one group, a mum was talking about making weighted blankets for her child with autism.
“I thought, ‘That’s a great idea’. I did a bit of research and couldn’t find them on any Chinese or Australian supplier site. So, I knew it was very early that it could work.”
That weighted blanket business generated $10 million in sales in its first year. The Oodie followed shortly after.
Now he owns 10 brands - including Calming Blankets and pet care brand Pupnaps, which are all part of his company Davie Group.
To rid yourself of the fear of failure, it’s about reframing it in your mind.
If you reframe anything you try as ‘an experiment’ - as Scientists would - it means that nothing is failure.
Everything is a hypothesis, followed by testing, followed by evaluation.
Some things will ‘work’, and some things won’t.
But failure doesn’t enter the equation.
Because failure is a mindset.
You don’t fail unless you give up.
Nothing is failure.
Thomas Edison said “I have not failed. I've just found 10,000 ways that won't work”.
So get cracking. Experiment with something today.
Have a great day,
Wade